Dave Winer Throws Down the Gauntlet
16.10.07Filed Under: Marketing, Perspective, Tag Team
Dave is absolutely, 100% right.
Today on Scripting News, Dave Winer encouraged Web 2.0 companies to “observe how Loic rolls out his product,” Seesmic. He accurately writes:
It’s done personally. Not with a big bang, but with nurturing, one user at a time, at first, then it will fan out, but it will always have the personal touch, because it began that way…
Most PR firms show you how to do the big bang rollout, because that’s all they know. But even the greatest promoters, with the most press credit (I’m thinking of Steve Jobs) won’t rely exclusively on the press to carry their product. They guide it, they put their personal signature on it, they create an experience.
We’re going to take your advice, Mr. Winer. As much as our ideas and work have been guided by our perspective, our messaging thus far, even if brief, has not expressed the same personal touch Loic indeed expresses with Seesmic. And the human relationships we so highly value are all about personality. Thank you for throwing down the gauntlet. For throwing a little water in our face and telling us to wake up.
In addition to adding more of a personal touch to our messaging and rollouts, I believe this personal touch you encourage also predicates a deeper level of transparency. Specifically, that we (and all other Web 2.0 companies who choose to respond to your encouragement) would be certain of our uncertainties. What’s that mean? It means that as much as we believe we’re heading in the right direction, we must acknowledge that we could be wrong, admit it when we mess up, and respond like we should - take blame, make it right, and move on. Starting a business is (or at least should be) fun, but it sure ain’t easy. There are a whole bunch of unknowns and we surely don’t have everything figured out just yet. We admit it. We’ll keep on admitting it. And we’ll try our best to be honest about the good, the bad, and the ugly of it all. If we seem at all fake, cold, insipid, corporate, stupid, whatever, call us on it. We’re listening.
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